Stockbyte - Fintech Platform
In this fintech project working for a client, I worked on delivering a stockmarket platform, suggesting new features, use cases as well as the visual design of the app.
Research and Synthesis
Decision Making
Critical Thinking
Interaction Design
IA and Flows
Visual Design
108+
Screens
11
Flows
20
Working Weeks
Type of Project
Product Redesign for Client
Team Size
2
Role
UX, UI Design
Brief
The client gave us a requirement for the redesign for an existing stock market learning platform to make it more appealing to college going students.
My Role
I was working with 1 more person, discussing and designing everything together, taking different perspectives into picture.
What is the app? What are some improvements we can make?
It was a heavy app with lots of actions and flows and it was important for us to understand what could be done from our side. Here are some highlights that I suggested.
Too many tab navigations inside learn which are overlapping. Could be merged for easier navigation.
Alphabetical sorting and sector wise distinguishing could be done within the same page
Could differentiate visually between modules and courses.
Certificates and courses could be combined into one flow.
Overhaul the design system and Information Architecture to make it less overwhelming and more clear to navigate within the app.
Make the information and data throughout the app more visual for college students such as stock details and more.
Make layout changes to make it easier to find actions such as adding stock, viewing holdings and more.
Too many tab navigations inside learn which are overlapping. Could be merged for better navigation.
What do the users look like? What would they want?
After conducting interviews, we combined them into 2 types of personas.
4
Learners
4
Amateurs
How to make the navigation easy?
From our audit, it was clear that the application had to be structured well as it was a complicated application with lots of features. This needed to be guided well to the users and segregated well.
